What is Storefront?
Storefront is Bold Penguin's client-facing quoting solution, built into your Terminal. It generates a unique link you can share anywhere — your website, email signature, social media, or anywhere clients might find your agency — so prospective clients can initiate a commercial insurance quote directly with you.
When a new application comes in through your Storefront link, you'll receive an email notification and the submission will appear on your Terminal dashboard, where you can take ownership and begin working the quote.
Note: Storefront replaced Client Quote Start (CQS) in June 2026. If you were previously using CQS, your settings and link have been automatically carried over — no action was required on your part.
Setting Up Your Storefront
You can configure your Storefront from your Terminal settings:
Log in to your Terminal at terminal.boldpenguin.com
Navigate to the MENU dropdown (left corner) → Storefront
From there, you can customize the following:
Agency Contact Information
Add your agency's name, phone number, email address, and physical address. This information is displayed to clients on your Storefront page so they know who they're connecting with.
Business Hours
Set the days and hours your agency is available. This gives clients a clear picture of when they can expect to hear back from you after submitting a quote request.
Branding
Upload your agency logo and set your custom brand colors. Storefront will apply your branding to your client-facing quote form, creating a consistent experience that reflects your agency.
Header & Sub-Header
Customize the header and sub-header text displayed at the top of your Storefront page. Use this space to welcome clients, highlight your agency's specialty, or communicate anything you'd like prospects to know before they start a quote.
Footer Disclaimer
Add a custom footer disclaimer to the bottom of your Storefront page. This is useful for any disclosures, licensing information, or additional context you want to include for clients.
Sharing Your Storefront Link
Once your Storefront is configured, you'll find your unique link in the Storefront settings section of your Terminal. You can share this link:
On your agency website
In email signatures
On social media profiles (LinkedIn, Facebook, etc.)
In marketing materials or campaigns
When a client clicks your link, they'll land on your branded Storefront page and can initiate a quote request directly.
What Happens When a Client Submits a Quote Request?
The client fills out their contact and business information on your Storefront page.
You receive an email notification letting you know a new application has come in.
The application appears on your Terminal dashboard.
You can assign the quote to yourself, reach out to the prospect, and complete the application to obtain a quote.
Frequently Asked Questions
Do I need to do anything to set up Storefront if I was using Client Quote Start?
No. Your settings were automatically migrated in June 2026. Your existing link continued to work, and your contact information, hours, logo, and colors carried over. You can log in to your Terminal to review your settings and take advantage of the new customization options (header, sub-header, and footer disclaimer).
Is there a cost to use Storefront?
Storefront is included with your Bold Penguin Terminal subscription. Contact your Customer Success Manager if you have questions about your plan.
Can I have more than one Storefront link?
At this time, each agency account has one Storefront link.
Who can I contact if I need help?
Reach out to your Customer Success Manager directly, or contact Bold Penguin Support through the chat icon in your Terminal or support@boldpenguin.com.